NATRIX GOGGLE
Natrix is a goggle concept heavily influenced by Arena's branding. I reflected on my experience as a competitive swimmer to create the perfect balance between the comfort of practice goggles and a speed of racing goggles. I also focused on the increasing the lifetime of product by preventing cracking and deterioration.
BRANDING INSPIRATION
When I was a swimmer, Arena was a brand that always draw attention on the pool deck. Even in a crowd of black speed suits lining the pool deck, there were always a few neon colors that would catch your eye. The Arena name immediately gave you the impression of speed and strength. Speed, strength, and quality are feelings I want to convey through my goggle design, as well as Arena's ability to make refreshing and innovative products.
TARGET USER
multifaceted, collegiate swimmer, who competes in both sprint and distance events and travels to meets at both indoor and outdoor facilities
PRODUCT REDESIGN GOAL
PROBLEM:
swimmers wear a different pair of goggles for the summer season versus the winter season, for races than practices, and even for different strokes
DESIGN GOAL:
design a pair of goggles that swimmers want in their bag all year round using Arena's brand language
AESTHETIC DIRECTION
CRISP FEEL - LUSTROUS LOOK - SUBTLE LUXURY
SILHOUETTE EXPLORATION
AESTHETIC DIRECTIONS
CONCEPT DEVELOPMENT
GOGGLE CONCEPT
GOGGLE CASE IDEATION
HOW IT WORKS
FINAL CONCEPT
